How to create the ideal marketplace

How to create the ideal marketplace

Igor Shiyan

Igor Shiyan

Business Development Manager at AlvariumSoft

5 min

0

5/28/2020

Marketplace Start-up

Introduction/Idea

Nowadays we can see many great ideas or services that make our life faster, solve our issues or just buy a piece of time for having rest or some other things. In this article, we're going to consider just a small segment of such services we can meet every day. So, this topic will be about small but not least points of creating the ideal marketplaces.

Lately, we are getting many requests concerning development of different marketplaces with custom features. Any marketplace is a good tool that allows helping people with solving their issues and getting some profit for using private features or some other monetize way, we will get back to it a bit later.

Your future marketplace can be created in any domain. It doesn't matter, it's automotive or finance, health of food, etc.  The main thing is to note your idea and describe core points with a simple scheme on a sheet of paper. Connect your idea with a scheme and possible target audience. It needs to formalize many pieces of your imagination into something with simple logic and boundaries.

Following this way, you will describe the idea for yourself more clearly and structured and get your first description. We also always try to help in brainstorming ideas, expand them, and help with monetization features. I guess many biggest companies started developing from a sheet of paper. 

Such a doing will save your time and costs before querying quotes with additional information from companies without a less clear idea or description.

Issues you are going to solve
Helping people in solving their issues you will definitely get back something positive. In business boundaries, it could be revenue, in other cases, "something positive" depends on your idea. But helping should be in the first place.

Once we were approached by a client from our local market. He has his own truck business. The idea consisted of development of a marketplace for people who wanted to buy/sell trucks and spares for them. The project is called gruzlife.com , more detailed info you can find in our portfolio.

The client had a clear and described idea in his mind, and we brainstormed concerning monetization way and technologies for incarnating his idea to life.
He just wanted to help people to find some jobs for drivers and buy or sell trucks. His service is for free. 

Helping people in solving their issues you will definitely get back something positive. In business boundaries, it could be revenue, in other cases, "something positive" depends on your idea. But helping should be in the first place.

The client had a clear and described idea in his mind, and we brainstormed concerning monetization way and technologies for incarnating his idea to life.

Monetization way consisted in selling advertisement places. At that time there wasn't a service that helps people with such special issues and needs. It is a specific and very simple service to use it for lots of people in Ukraine. 

Your idea also can be in the automotive area, or everywhere. We as a company can only suggest you not limit yourself anywhere, especially in your thinking. Alvariumsoft helps people in automotive, travel, real estate, and other industries.

    Technologies
    Today there are a lot of different programming languages and technologies to develop a marketplace. But it is worth remembering, the development process is wide, and requires not only programming and technologies. 

    It also requires:

    - investigation stage;
    - creating SRS;
    - prototyping;
    - UX/UI design;
    - markup development;
    - integration into framework;
    - testing;
    - adjustments/bug fixing;
    - release;

    I agree, it sounds not as the start and the end, it's a bit longer, but... But such stages are required to create an accurate and target audience oriented project according to your idea and vision. 

    In the beginning, we help to define the core requirements and finalize the main idea. In this direction, we create a Software Development Specification where we describe all requirements to development a marketplace well.

    After this stage, we make prototyping and clarify the main structure with a client.
    The next activities are about UI/UX design. Here we work with clients shoulder to shoulder to reflect their vision and emotions.

    Concerning technologies and programming languages we are very simple. Because for now we just use the best solution that exists, as for our opinion.

    It's called Laravel framework. Today many companies like WordPress or OpenCart propose ready-made functionality for creating marketplaces, but they have more cons then you can imagine. 

    We appreciate the trust of our clients and would like to show you just a few advantages of Laravel:

    1) Flexibility - your idea can be special, that's probably true. If clients trust us, we provide them the full realization of their requirements. In this case, the most important thing is building a clear structure for search systems for promoting your project. And Laravel is completely flexible to do it.

    2) Security - you as an author of an innovative idea must have a big security level. Having done your project developed on systems like WordPress or OpenCart, etc, you risk being hacked. Because they haven't the required level of security like Laravel framework.

    3) Cost effectivity - we've met different projects. And Laravel showed good results concerning it. Because everything can be made clean and without some bad approaches as long as to solve the task.

    Conclusion
    As a conclusion, you know,  we like our job. Every day Alvariumsoft helps people to create their ideal marketplace or some other product. We realize the most valuable thing isn’t only software development, it’s the attitude that we relay people simultaneously helping them to implement ideas to life for a common good. We would love to help you with any idea you have and will provide you with a free consultation to make the first step for your future success.

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